Brand Affinity IQ
The right match is measured. Brand Affinity IQ is the overlap between what an artist stands for and what a brand needs to be worth more. We score it before anyone signs anything.
How the score is built
Input one
Artist DNA
- Core identity
- Values
- Fan demographics
- Natural brand affinity
Where the two overlap, and by how much
Input two
Brand DNA
- Mission
- Positioning
- Strategic goals
- Share of voice
Built on 25 years of loyalty research
Brand Affinity IQ is built in partnership with Dr. Robert Passikoff, founder of Brand Keys, on more than 25 years of brand equity research. It turns soft chemistry into a defensible, repeatable signal you can take into a budget meeting.
25
years of continuous brand loyalty tracking
4.8M
consumers in the research panel
1,624
brands measured
142
categories tracked
See a sample evaluation
We will walk you through a full Brand Affinity IQ evaluation, the loyalty drivers behind it, and how the match score is calculated. Tell us who you are and we will set it up.