What we have built, and what we would build
Two decades of executed partnerships, then two concepts that show how we tie a brand and an artist together.
Twenty five years of executed work
Our track record of promotions for major brands began more than twenty five years ago, delivering critical mass impressions and measurable bottom-line results.
Brands
- GM
- Coca-Cola
- Miller Lite
- Frito-Lay
Artists
- Aerosmith
- Bruce Springsteen
- ZZ Top
- Reba McEntire
Concept: Carly Pearce and Hilton
The Road Is Home
An on-the-road documentary presented by Hilton, with every tour stop anchored by a Hilton property. The brand is the place the story happens.
The brand win
Hilton becomes where the music lives, as well as where it sleeps. A hospitality brand earns a role in the culture its guests already travel for.
The music win
A tour that reaches further and tells a bigger story, funded without asking fans for anything. The artist keeps the narrative and gains a partner who pays for the camera.
What the program includes
The artist-brand match and their owned channels. Contracted weight in every market on the route. Original content and exclusive media partnerships, long and short form, built around the release. Trackable delivery in each market, reconciled in a report at the end.
Concept: Riley Green and Filson
RG Duckman
A heritage Americana tour, a capsule collection and a short film, all built around the same story rather than three separate campaigns wearing the same logo.
The brand win
Filson lives in country music's actual DNA. Heritage authority earned rather than bought.
The music win
Product and story an audience already believes in, made by a partner who belongs in the room. Nothing about it needs explaining to the fans.
What the program includes
The artist-brand match and their owned channels. Contracted weight in every market on the route. Original content and exclusive media partnerships, long and short form, built around the release. Trackable delivery in each market, reconciled in a report at the end.
Want to see what this looks like for you?
Most conversations start with an audit. It is the fastest way to see whether a partnership is worth anyone's time.