The people who have done this before
Decades of music marketing experience. Practical, accountable, and built for results.
Steven Saslow
Chief Executive Officer
Four decades in music and media. Steven built his career at Group W Satellite Communications and NBC, then SJS/SFX Entertainment, before leading Verance and founding ThinkVisual and Rosebud Media. The sponsorship model TrueNorth sells today started in those SJS/SFX rooms, where artist, media and accountability were sold as one package.
Bob DeSena
Chief Marketing Officer
Bob held senior leadership roles at Wunderman, Draft Worldwide, Time Warner and Masterfoods USA, where he launched Mars Direct. He later founded the Engagement Marketing Group, focused on defining and measuring engagement and its impact on sales. That same approach is central to how TrueNorth uses music to drive business results.
Alexander Sopko
Director of Marketing
Alexander runs TrueNorth's brand and outreach. He makes sure what the firm says to brands, artists and partners holds together as one clear story.
Dr. Robert Passikoff
Founder, Brand Keys
Robert founded Brand Keys and has spent 35 years in strategic brand planning. He pioneered predictive loyalty and engagement measurement. Brand Affinity IQ is built on that work: 25 years of continuous tracking across 1,624 brands and 142 categories.
Built on Brand Keys research
Brand Affinity IQ is built in partnership with Dr. Robert Passikoff, founder of Brand Keys, on more than 25 years of brand equity research. It turns soft chemistry into a defensible, repeatable signal you can take into a budget meeting.
25
years of continuous brand loyalty tracking
4.8M
consumers in the research panel
1,624
brands measured
142
categories tracked
Let's build something real
Tell us what you are trying to achieve. You will hear back from one of the people on this page.